Unified sales, ERP, shipping, and marketing data into a real-time analytics platform—delivering up-to-the-minute insights, accelerating decisions, and scaling seamlessly across brands and channels
A leading retail and e-commerce brand with multiple online stores and physical locations needed to modernize its data architecture to keep pace with growth. Blackstraw delivered a Microsoft Fabric-based Lakehouse solution that automates ingestion, ensures data quality, and powers real-time insights—from sales performance to commission tracking for store agents.
Multi-Source Data Integration: Connected Shopify stores, ERP, shipping partners, Google Analytics, Google Ads, and Meta into Microsoft Fabric.
Modern Lakehouse Architecture: Implemented Bronze, Silver, and Gold layers for structured, consumption-ready data.
Automated Azure Data Factory Pipelines: Ingested CSVs, APIs, and databases with schema-aware orchestration and incremental loads.
Real-Time Change Data Capture: Enabled real-time updates, including commission calculations at retail locations.
Power BI Integration: Fed Fabric-based tables directly into existing dashboards, ensuring seamless user experience.
Enterprise-Grade Environments: Designed, deployed, and documented robust dev, QA, and production setups with full security and monitoring.
Single Source of Truth: Unify sales, shipping, ERP, and marketing data in one governed platform.
Real-Time Intelligence: Deliver up-to-the-minute sales and commission insights to store teams.
Future-Ready Scalability: Seamlessly supports new brands, stores, and data sources as you grow.
Faster Time-to-Insight: Automated pipelines and Power BI integration reduce manual effort and enable faster decision-making.
AI & Analytics-Ready: Clean, well-modeled data layers designed for advanced reporting and machine learning use cases.
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